Payroll software can be difficult for the day-to-day employee to understand and manage. Paycom’s employee managed payroll software known as Beti takes the hassle out of payroll. In other words, Beti works for employees; or better yet, Beti Works for You.
Out-of-Home
Digital + Social
Radio
Unhelpful Golf Caddy
| *Golf club swinging through the air, hits golf ball* *Ball landing in sand trap* *Two sets of feet shuffling through sand* Jordan: Hey Beti, can you hand me the sand wedge? Beti: …nope. Jordan: What about the pitching wedge? Beti: …nope. Jordan: Okay…so what can you do? Beti: Well, I can put in a request for extended PTO to give you more practice time…let’s face it, you need it. *Instrumental music begins till end* Female VO: Contact your employer or request a demo at paycom.com to find out how Beti Works for You. Beti: Get money |
Third Wheel
| *Silverware clinking, ambient music plays* Jace: Hey Beti, can you let me know when she’s here? I can’t see the door. Beti: Nope. Jace: I’m stressing out here. What should I talk about? Beti: I dunno. Jace: Does my hair look okay? Beti: I dunno. Jace: What do you know? Beti: I know if your paycheck went through so you can cover the bill. Wanna see? Jace: …yes. *Instrumental music begins till end* Female VO: Contact your employer or request a demo at pay-com.com to find out how Beti Works for You. Beti: Get money |
Streaming/Television
| Audio *Instrumental tropical music starts till Betty (Get Money) begins* *Ocean waves/ Seagulls squawking* Sarah: Hey Beti, can you pass me the sunscreen? Beti: …nope. Sarah: Okay…could you get me another pina colada, then? Beti: Nope. Sarah: So, what can you do? Beti: I can request an extension of your PTO so you can work on your tan longer? Sarah: …yes please.*Instrumental music begins till end* Female VO: Contact your employer or request a demo at paycom.com to find out how Beti Works for You. Beti: Get money. | Video FADE IN to close up of BETI and SARAH’s back profiles Gradual ZOOM OUT begins ZOOM OUT ends Beti logo TAGLINE: Beti Works for You 28 sec TRT |
| Audio SFX: Hammer hitting wood repeatedly SFX: Thud Sam: Ouch! Hey Beti, can you get me some ice before this starts swelling? Beti: Nope. Sam: What? C’mon, this really hurts. Can you drive me to urgent care? Beti: Nope. Sam: Okay…so what can you do? Beti: I can show you your benefits so you can tell the nurse your insurance information. Sam: …and then get me ice? Beti: Nope. *Instrumental music begins until end* Female VO: Contact your employer or request a demo at paycom.com to find out how Beti Works for You. Beti: Get money | Video OPEN with Sam hammering nails into the wall.ZOOM to hammer hitting hand.Sam turns to Beti, who stands using his phone. CUT to shot of Urgent CareBeti logo TAGLINE: Beti Works for You CUT to card 30 sec TRT |
Meet Gold Standard!
Front row (L-R): Alexis Martinez (Videography), Zoie Bates (Digital Design), Amanda Coleman (Graphic Design)
Second Row (L-R): Michaela Williams (Research), Amanda Withrow (Copywriting)
Top Row: Jacob Sarey (Media Coordination)
Amanda Withrow 