I worked with Netflix to best figure out how to best advertise Netflix Games. The client was convinced that hardcore gamers between the ages of 18-24 years old were the best target for the service. I and my teammates felt, and proved, that this was the incorrect approach and showed them how to target their true audience–casual gamers, typically female, twenty five years old and older. Insights were gathered through a Qualtrics survey and through a focus group interview.