Long Term Effects of Cancel Culture on Brand Perception: An Analysis of Gen Z Perceptions of Brands and Controversial Advertisements

A mixed methods study completed under the supervision of Dr. Meta Carstarphen for course credit. Co-authored by Amanda Coleman (www.amandacolemancreative.com).

Presented at the International Public Relations Research Conference March 2-4, 2023. Winner of the University of Miami School of Communication Top Student Paper Award